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WAVE Coffee App
Role
UX Design | Brand & Identity | Visual Design | Research | Presentation
Date
November 2020
Duration
2 weeks
Tools & Software
Figma | Adobe Photoshop | Adobe Illustrator
Design Deliverables
User Surveys | Personas | Competitive Analysis | Concept & Identity | User Stories & Flows | Digital Prototype | Wireframes | User Testing | Visual Design
Full Case Study
Overview
What is WAVE Coffee?
As mentioned, WAVE Coffee is a fictitious brand of coffee. The brand was created to replace the brand mentioned earlier and bring together surfing and coffee. The euphoria of catching the perfect wave, combined with the satisfaction of a great cup of coffee, influenced the brand's creation. WAVE Coffee. Taste the Wave™.
The actual project was an App concept presented to Seattle Coffee Co, which can be seen here: https://www.richwest.info/seattleproject
Problem Statement
WAVE Coffee currently does not have an app (As of November 2020). Their business model is incredibly successful, and their coffee IS excellent. Moreover, they have a popular loyalty rewards system. The eleventh one is free for every ten cups of coffee you purchase. This is an enticing way to keep customers coming back for more. This is usually done by punching in one's number when paying for an order. This updates their system, and you are on your way to earning that free coffee (any cup you like). An issue here is that with COVID, people are hesitant to touch surfaces prone to carrying the virus, so punching in their numbers on a dirty keyboard isn't ideal. Another issue is that because of the brand's popularity, the stores get busy. People in a rush to get to work don't want to wait in line for their coffee.
The Solution
The task was to create a mobile application that solved these issues. The app will give the customer an easy way to track their points by displaying them on the home screen immediately as one signs into the app. If a customer walks into a store and purchases a cup of coffee, instead of punching in their phone number into the keypad, they will be able to display their unique QR code, and once scanned, this will update their system immediately, as well as update their app and profile. Customers will be able to pre-order their coffee as well as view their closest WAVE Coffee store.
