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Triple Crown Motocross Series App

Design Roles

UX Design | Brand & Identity | Visual Design | Research

Duration

2 Months: August - September 2023

Tools & Software

Figma | Adobe Photoshop | Adobe Illustrator

Design Deliverables

MVP | Personas | Competitive Analysis | Concept & Identity | Digital Prototype | Wireframes | Visual Design

Location

Ottawa, ON, Canada

An app where Canadian Motocross fans can watch the Triple Crown Series live timing wherever they are in the world

Introduction
As a viewer of my website and portfolio, you will most likely sense my love for motocross. I emigrated to Canada from South Africa in 2022, and it wasn’t long until the urge to research the local motocross scene began. Coming from South Africa, where the sport is small and information is hard to find, I assumed being in a first-world country would be completely different. (At the time of writing, finding results sheets and getting information from the South African Motocross racing scene has become highly frustrating). Social media is a weave of unhelpful information, and one must pay a subscription fee to view results. The archives have been put away, and the only way to get these is to mail the timekeepers who don’t respond to emails. The only way to track results is through live timing, which is visible on the specific website.

It is significantly better in Canada; however, it is not perfect. Currently, the organisers do a great job with their website. There is a plethora of information for fans, racers, teams and sponsors. This comes in news articles, links to watch the racing live (that require subscriptions), event information, sponsors/partners information, past results, and rider services information. It is a one-stop shop for everything related to Canadian Professional Motocross.

Problem
I went to the fifth round of the series held at Sand Del Lee MX track just outside of Ottawa, Ontario, in July 2023. I met up with a Canadian friend I hadn’t seen in a decade, and we took the day with our wives to watch some good racing. It worked out perfectly.

While at the racing, it is great to have an app or website open and view the live timing as the actual race is going on. I am sure some would ask, “Well. Why would you look at the live timing when watching the race with your own eyes?” As a previous racer and fan of the sport, getting that extra layer of data is helpful. You can see if a racer is closing the leader, who has the fastest time of the race so far, how many minutes to go, etc.

While at the races, and just being flooded with cognitive overload, excitement, new sights, and sounds, being at the track again (first time in over a year), seeing friends I haven’t in a while, I never got the chance to sit quietly for 10 minutes to determine how to view the live timing on my phone. There wasn’t an App, and my friend mentioned that you could view it on the website. A few days later, I went to the website, and it was complicated. It is tricky to find and challenging to view the timing on your phone. The page isn’t optimised for mobile, which makes for super small text and difficult scrolling (horizontal and vertical).

The Solution
After considering various solutions, the idea of an app stood out to me. While optimising the site for mobile was an option, I was inspired by a successful US app for the US AMA Professional Motocross series. I then decided on an app focused on the Canadian Triple Crown series. This app would serve as a central hub for racers, fans, families, organisers, teams, and sponsors, focusing primarily on live timing. It would cater to race attendees and those remotely seeking real-time race data and results.

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