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Seattle Coffee Company App
Role
UX Design | Brand & Identity | Visual Design | Research | Presentation
Date
November 2020
Duration
2 Weeks
Tools & Software
Figma | Adobe Photoshop | Adobe Illustrator
Design Deliverables
User Surveys | Personas | Competitive Analysis | Concept & Identity | User Stories & Flows | Digital Prototype | Wireframes | User Testing | Visual Design
Full Case Study
An app that allows you to track your loyalty points, pre-order your favourite cup of coffee, and view your nearest Seattle Coffee store
What/Who is Seattle Coffee?
Taken from their website: “Seattle Coffee Company was first started in London by husband and wife team – Alley and Scott Svenson – who were inspired by their experience of speciality coffee brands in their hometown of Seattle. Seattle Coffee Company was then brought to South Africa by best friends Pete and Barry, two South African locals. Our first local store opened its doors in Cavendish Square, Cape Town in November 1997.
Today, we remain independent of any international parent company and maintain our roots as an exclusively South African, family-run business.
Ultimately it comes down to taking what the smaller guys are doing, and trying to scale it. It is, always has, and always will be, about The Way You Like It.”
Seattle has become one of, if not the largest coffee franchise chain in South Africa.
Problem Statement
As of November 2020, Seattle Coffee Company doesn't offer an app. Despite this, they maintain a successful business model with exceptional coffee quality. They also have an attractive loyalty rewards system: for every ten cups of coffee purchased, the eleventh is complimentary. Customers usually update their loyalty status by entering their mobile number during payment, which counts towards their free coffee reward.
However, there are a couple of challenges. Firstly, due to COVID-19 concerns, customers are wary of touching dirty surfaces, making the process of entering numbers on public keypads less than ideal. This was especially true in South Africa as there was a strict lockdown. Secondly, the brand's popularity means stores often have long queues. Customers in a hurry, especially during morning rushes, find this inconvenient.
The Solution
The objective was to develop a mobile application addressing the mentioned challenges. Upon signing in, the app displays the customer's loyalty points on the home screen. When a customer buys coffee, they can simply present their unique QR code for scanning. This not only updates the store's system instantly but also the customer's app profile, eliminating the need for keypad inputs. Additionally, customers can pre-order their coffee and locate the nearest Seattle Coffee store via the app.
