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Bustle Transportation App
Role
UX Design | Brand & Identity | Visual Design | Research | Presentation
Date
September to October 2020
Duration
5 Weeks
Tools & Software
Figma | Adobe Photoshop | Adobe Illustrator
Design Deliverables
User Surveys | Personas | Competitive Analysis | Concept & Identity | User Stories & Flows | Digital Prototype | Wireframes | User Testing | Visual Design
Full Case Study
What is Bustle?
When it comes to catching a bus, many riders find themselves frustrated by a variety of issues. From rushing to catch a bus that's not there, to dealing with late or inconsistent bus routes, the list can be long and arduous. That's where Bustle comes in - it provides a reliable companion for bus riders, delivering all the information they need in real-time. With Bustle, riders can easily find the nearest bus stops and see which lines are running through each stop, along with their respective times. This gives them the peace of mind they need to navigate the bus system with confidence.
Problem Statement
"Due to expansion of a Mid-Eastern Bus service in Chicago, more bus routes have been added and subsequently many of these stop at Washington and State bus stops." Bus riders often feel frustrated and uncertain about their commutes due to the lack of information available to them. They want to know when their bus will arrive, if it's the correct one, and which lines are available at their particular stop. That's why an easy-to-use bus tracking system is essential. With such a system, riders can easily keep track of their bus, see the available lines at popular locations like Washington and State, and even determine whether they have enough time to make it to their bus stop before their bus arrives.
The Solution
The challenge was to develop a mobile application for a city's transit system, which serves thousands of commuters. This app needed to help riders differentiate between 7 different bus lines and allow them to determine if they had enough time to catch their bus, as well as how much time they had to get to the required bus stop. Bustle meets all these requirements and more, delivering fast, real-time information right to users' fingertips.